Every platform sets restrictions on the targeting choices for cannabis promotions, which impedes the ability to efficiently connect with the desired audience. This limitation detrimentally impacts the efficiency of advertisement campaigns, making it difficult for cannabis brands to form significant relationships with potential clients. Besides advertising limitations, these platforms also curtail organic reach. The occurrence of shadow banning or outright account banning has regrettably become a frequent issue for numerous cannabis businesses. The tone of voice in this response is professional.