Many leading social media companies typically adopt a cautious approach towards cannabis-related content. This is due to the presence of users under 21 years of age on these platforms and the ambiguous status of cannabis legalization. Despite potential easing of some restrictions with federal legalization, cannabis will inevitably face challenges as a regulated product in public marketing spaces. Nevertheless, specific social communities have emerged, providing individuals a platform to openly converse about cannabis and enabling companies to interact with potential customers.