HighDay vs HubSpot: How to Switch From HubSpot to a Cannabis CRM
HighDay is a cannabis CRM for cannabis and hemp brands, ancillary companies and dispensaries. HubSpot is a general CRM for every industry. For a brand team of six, HubSpot’s Professional platform starts at $1,300 a month on a yearly plan. HighDay’s Brands & Ancillary plan is $297 a month, with no charge per user or per contact. HighDay imports your HubSpot contacts, companies, deals and notes directly.
This post compares the two for brands that sell to dispensaries, then walks through the switch step by step.
HubSpot prices below were checked on hubspot.com on November 10, 2026. HubSpot changes its prices, so check its pricing pages for today’s numbers.
HighDay vs HubSpot at a glance
| HighDay | HubSpot Pro | |
|---|---|---|
| Built for | Cannabis and hemp companies | Every industry |
| Price | $297 a month | From $1,300 a month, yearly plan |
| One-time fee | $297 setup | $1,500 to $3,000 onboarding per hub |
| Users | No per-user charge | 6 seats, then extra per seat |
| Contacts | No per-contact charge, 25,000 emails a month | 2,000 marketing contacts |
| Automations | 100+ triggers, 150+ actions | Up to 300 workflows |
| To try it | 14 days for $4.20 | Free tools for 2 users |
HighDay is the Brands & Ancillary plan. HubSpot Pro is the Customer Platform Professional bundle ($1,450 paid monthly). Onboarding is HubSpot’s required one-time fee for Marketing Hub Professional ($3,000) and Sales Hub Professional ($1,500). The 2,000 marketing contacts are on Marketing Hub Professional. HubSpot’s Starter plans allow up to 50 workflows, with restricted triggers and actions.
What it costs a brand team in year one
Take a brand with six people: an owner, a sales lead, three reps and a marketing coordinator.
- HubSpot Customer Platform Professional, yearly plan: $1,300 × 12 = $15,600 in the first year, before onboarding fees.
- HighDay Brands & Ancillary: $297 × 12, plus the $297 setup fee = $3,861 in the first year.
The math changes with team size. One rep on Sales Hub Professional is $90 a month on a yearly plan, plus $1,500 onboarding. If you have one seller and only need a pipeline, HubSpot can cost less. HighDay costs less once you add people or need marketing email, because the plan price stays the same.
When HubSpot may be the better fit
- You’re a team of one or two and need a free contact list. HubSpot’s free tools cover up to 2 users.
- Your company already runs on HubSpot, with an admin and custom apps built around it, and you sell in more industries than cannabis.
What HighDay gives a cannabis brand
Store accounts and buyers set up for wholesale. Each dispensary is a company record with a state license number field. Link one buyer to every store they buy for, with the label Buyer.
Connections that matter in cannabis. HighDay is already connected to LeafLink, CannaSpyglass, Canix and GrowFlow. It connects to Shopify and WooCommerce from settings, and to any other software with an API or an MCP server when you ask it to in chat.
Payments that fit the industry. Invoices and payments connect to gateways such as Authorize.net and NMI, which work with the high-risk merchant accounts many hemp and cannabis businesses use.
A CRM you run by chat. Ask AI makes changes from a plain-English request and shows an approval card before each one. AI Studio builds apps and brand websites from a description. If your team uses Claude or ChatGPT, connect it to HighDay.
The rest of the brand toolkit. Email campaigns, automations, social media planning and posting, AI Creative Studio for posts, flyers, logos and video, courses for budtender training, events with tickets, video meetings, contracts with e-signature, and an iPhone and Android app. The platform page lists everything.
What moves from HubSpot, and what you rebuild
HighDay has a direct HubSpot importer. Here’s what it brings over.
| Comes over with the importer | Rebuild or move by hand |
|---|---|
| Contacts | Workflows |
| Companies | File attachments |
| Deals (they arrive as opportunities) | |
| Pipelines | |
| Custom fields | |
| Notes | |
| Tasks | |
| Emails (read only) |
Anything not on the left-hand list, such as forms, email templates, sequences and reports, you set up again in HighDay. Ask AI can build draft workflows from a plain-English description.
How to switch from HubSpot to HighDay, step by step
Step 1: Write down what HubSpot does for you today
List every active workflow with its trigger and steps. Add your sequences, forms, email templates and the reports you read each week. If you pay HubSpot yearly, note your renewal date before you plan the switch.
Step 2: Export a backup from HubSpot
Export your contacts, companies and deals from HubSpot to spreadsheets and keep the files. You probably won’t need them, but a backup costs nothing.
Step 3: Start HighDay and set up your brand
Start the 14-day trial. Your account comes with a setup course. It walks you through your business profile, email, email domain, calendar, wholesale pipeline and buyer import.
Step 4: Connect HubSpot and import
In HighDay, go to Contacts > Import and click Connect HubSpot. Sign in to HubSpot, allow access, and bring over everything you can.
The Import data page in HighDay. Click Connect HubSpot to start.
Step 5: Check the import
Open five store accounts you know well. Check their buyers, open deals, notes and tasks. Link each buyer to every store they buy for, with the label Buyer. Then make a smart list and a tag for your active accounts so you can find them fast.
Step 6: Rebuild your workflows with Ask AI
Take your list from step 1 and describe each workflow in plain English. For example:
“Build a workflow: when a contact gets the tag sample-sent, wait 5 days, send the sample follow-up email, then give the rep a task to call the buyer.”
Ask AI builds it as a draft and shows you an approval card. Check each step, then publish it.
Ask AI built this follow-up workflow as a draft: a trigger, a 7-day wait, an email to the buyer and a task for the rep.
Step 7: Move your files and connect your tools
Upload the files you keep on HubSpot records, such as sell sheets and signed agreements, to HighDay’s media storage. Connect your email, calendar and tools like Shopify. For LeafLink, ask our team to turn on the connection.
Step 8: Switch your sending over, then close HubSpot
Send email from one system at a time, so buyers don’t get the same message twice. Once your workflows run in HighDay, turn them off in HubSpot. If anything is left after the import, contact us and we’ll tell you what to do next.
Not on HubSpot?
Import a spreadsheet instead. HighDay matches some columns by itself, and you map the rest, such as store name and license number. Our support team can help you move everything over.
Mapping spreadsheet columns on import: Store goes to Business Name, and License # goes to State License Number.
For what to look for first, read what a cannabis CRM is and what a brand needs from one and our 10 questions to ask before you choose a cannabis CRM.
Try HighDay for 14 days for $4.20. After the trial, the Brands & Ancillary plan is $297 a month plus a $297 one-time setup fee. See plans, watch the demo or book a call.
Frequently asked questions
Will my HubSpot workflows come over?
No. The importer moves your data, not your automations. Rebuild each workflow in HighDay. Ask AI can build a draft from a plain-English description for you to review.
Will I keep my email history?
Yes. Your HubSpot emails come over as read-only records.
Do I pay more for more users or contacts?
No. The Brands & Ancillary plan has no per-user or per-contact charge. Email sending is capped at 25,000 emails a month.
Can I text buyers from HighDay?
Not on the Brands & Ancillary plan. Texting is part of the dispensary plan. Brands reach buyers by email, chat, social posts and events.
Is HighDay cheaper than HubSpot?
For a brand team of several people that needs sales and marketing tools, yes. HighDay is $297 a month. HubSpot’s Professional platform starts at $1,300 a month on a yearly plan. For one person who only needs a pipeline, HubSpot’s free tools or a single Sales Hub seat can cost less.
Does HighDay help with the move?
Yes. Use the HubSpot importer for your records, and contact our support team for anything it doesn’t cover.
